Interview with Tanya Raymond - Growthinc

Tanya Raymond is a digital marketing tech specialist and the founder of Growthinc. She helps health and wellness businesses build custom lead and sales funnels to scale their online presence. A sales funnel is a process where potential customers are guided through different stages of awareness, trust, and purchase. Tanya shares her journey of leaving her corporate job and starting her own business, emphasizing the importance of having the courage to make a change. She also discusses the value of specializing in a specific software and becoming a partner to her clients, rather than just a task-based service provider. In this conversation, Tanya Raymond, a digital marketing tech specialist, shares her journey of starting her own business and offers insights and advice for entrepreneurs. She emphasizes the importance of taking risks, embracing discomfort, and gaining confidence in navigating the unpredictable nature of entrepreneurship. Tanya also discusses the significance of niching down and understanding the target audience in order to effectively market a business. She envisions expanding her business to teach others how to build successful digital marketing businesses and hopes to continue improving and providing value to her clients.

Tanya Raymond can be reached at:

⁠https://growthinc.ca/⁠

⁠https://www.instagram.com/growthincyourbusiness/⁠

⁠https://www.facebook.com/growthincyourbusiness

Takeaways

• A sales funnel is a process that guides potential customers through different stages of awareness, trust, and purchase.
• Having the courage to make a change and pursue your own business can lead to a sense of freedom and fulfillment.
• Specializing in a specific software or service can help you provide more value to your clients and differentiate yourself in the market.

• Becoming a partner to your clients, rather than just a task-based service provider, can lead to better results and a stronger business relationship.

• Taking risks and embracing discomfort are essential for entrepreneurial success.

• There is no manual for running a business; each journey is unique.
• Niching down and understanding the target audience is crucial for effective marketing.
• Detaching oneself from the business and focusing on the client's perspective can lead to better decision-making.
• Data analysis is important for making informed business decisions.

Keywords: digital marketing, sales funnel, health and wellness, entrepreneurship, business growth, entrepreneurship, taking risks, discomfort, confidence, niching down, target audience, marketing, digital marketing, sales funnels