We Built A Brand Before We Had A Product! | Mark & Kat Sterling - Nuspira

Mark & Kat can be found here:

https://www.nuspira.com/ca

https://www.facebook.com/groups/nuspiraproducts

https://www.instagram.com/nuspiraofficial/

Mark and Kat Sterling are the founders of Nuspira, a unique lifestyle company that offers mushroom-infused coffees and other health products. They started the company after seeing a demand for mushroom-infused coffee in the market and wanting to improve upon existing products. They focused on solving the taste issue and ensuring that their products were enjoyable for coffee drinkers. They also prioritized using high-quality ingredients, such as organic mushrooms grown on purple corn, to enhance the health benefits of their products. In addition to coffee, they offer a detox drink and liquid vitamins. Mark and Kat Sterling share their journey of starting their own business and the importance of collaboration and choosing the right partners. They emphasize the need to bet on yourself and have a strong why to overcome obstacles and naysayers. The couple discusses the process of creating their brand and the importance of having a solid vision. They also talk about their plans for expansion and their goal of reaching $100 million in revenue in their fifth year.

Keywords

Nuspira Coffee Company, Mark Sterling, Kat Sterling, mushroom-infused coffee, health products, taste, organic mushrooms, purple corn, detox drink, liquid vitamins, entrepreneurship, collaboration, betting on yourself, branding, expansion